Sunday, December 09, 2007
The Takeaway From JakobandJulia.com
UPDATE: Professional blogger Emily Gould (a very cute lady!) responded to my post. I read what she had to say, but can't see her clearly state what's wrong with my theory. I believe my hypothesis stands -- Jake and Julia eliminated any wiggle room for gossip around their relationship when they put all of their problems, arguments, and even drug use out into the open. Will every celebrity quickly do the same? Of course not. And that's not what I suggested.
But what is there to gossip about when the dirty truth of the matter is laid out in front of you? Gossip is fueled by the unknown. When you eliminate the unknown, you starve the model, and you break it.
Exciting at 11:25 AM. Link to this post.
The Takeaway From JakobandJulia.com
Now that J&J.com is over, did we learn anything from the experiment?
Yes -- that the gossip industry works on a model that can be disrupted.
The gossip industry is built on second hand information, information embargoes, secret sources, tips, etc. But what if the people who are being gossiped about bypass that inaccurate mechanism and just make the information public in real time?
Assuming I was a person who didn't know Jake/Julia personally, and I wanted to find out if they were together/fighting/apart, I could just go to a single information source and get the answer immediately.
That kind of universal transparency would put Page Six out of business.UPDATE: Professional blogger Emily Gould (a very cute lady!) responded to my post. I read what she had to say, but can't see her clearly state what's wrong with my theory. I believe my hypothesis stands -- Jake and Julia eliminated any wiggle room for gossip around their relationship when they put all of their problems, arguments, and even drug use out into the open. Will every celebrity quickly do the same? Of course not. And that's not what I suggested.
But what is there to gossip about when the dirty truth of the matter is laid out in front of you? Gossip is fueled by the unknown. When you eliminate the unknown, you starve the model, and you break it.
Exciting at 11:25 AM. Link to this post.